Pierer Mobility AG Acquires Felt Bicycles

November 23, 2021

Pierer Mobility AG Acquires Felt Bicycles

Over the past 30 years, we've enjoyed more than our fair share of amazing days on the bike, countless incredible race wins, and quite a few memorable milestones. But we're thrilled to say that today's announcement is the most significant in our brand's history. We join forces with a new partner that, like us, has long championed cutting-edge innovation, obsessed over the world's finest product design, and is, above all else, rooted in racing. We can't wait for what comes next—check out our official press release below, and get ready to join us for the ride.

PIERER Mobility AG acquires FELT Bicycles and enters the North American bicycle market

As part of its strategy to assume a leading global role in the bicycle sector, PIERER Mobility AG is pleased to announce the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes GmbH.

Founded in 1991 in California, USA, FELT Bicycles has an established reputation for producing high-performance, drop-bar road, triathlon, track, cyclocross, gravel, and adventure bikes. Always striving for innovation, during its 30-year history, FELT Bicycles has pioneered carbon fiber usage in bike design, set new standards in mountain bike suspension systems, and revolutionized aerodynamic development in the pursuit of the ultimate racing equipment. FELT bikes have been ridden to stage wins at Grand Tours, earned record-breaking triathlon world titles, Olympic gold medals, and world championships on various terrain.

Stefan Pierer, CEO PIERER MOBILITY AG: “The acquisition of FELT Bicycles fits perfectly with the overall strategy of PIERER E-Bikes—that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories. With FELT we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. The company is also heavily involved in competition, which brings an extra attraction for us.”

PIERER Mobility AG—the group behind vastly successful powered-two-wheeler brands like KTM, Husqvarna Motorcycles and GASGAS—established PIERER E-Bikes GmbH in 2019 with the focus to deliver innovation, advanced technology and leading design into the bicycle market. PIERER E-Bikes GmbH continues building a portfolio of premium bicycle brands, covering all categories, with FELT Bicycles now set to join Husqvarna E-Bicycles, GASGAS, and R Raymon.

The acquisition of FELT Bicycles consists of three components: the purchase of the FELT brand assets, business assets in Europe and in North America, as well as the integration of the global workforce into PIERER E-Bikes GmbH’s team structure.

ABOUT PIERER MOBILITY AG

The PIERER Mobility Group is Europe’s leading manufacturer of “powered two-wheelers”. With its premium motorcycle brands KTM, Husqvarna Motorcycles and GASGAS, it is one of the European technology and market leaders. In addition to vehicles with combustion engines, the product portfolio also includes emission-free two-wheelers with electric drives (e-motorcycles, e-bicycles and e-scooters). As a pioneer in electromobility for two-wheelers, the Group and its strategic partner Bajaj have the prerequisites to assume a leading global role in the low-voltage range (48 volts). Entering into the e-bicycle segment with PIERER E-Bikes GmbH was another important step in intensifying activities in the field of bicycle electromobility. Bicycles are being driven forward under the brands Husqvarna E-Bicycles, R Raymon, GASGAS and FELT Bicycles in order to participate in the attractive market growth in this segment and to become a major international player in this field.

ABOUT FELT BICYCLES

FELT Bicycles is a California-based performance cycling brand founded in 1991. Innovation, speed, and fun feature in the FELT line-up of bikes across road, track, cyclocross, gravel, triathlon, and fitness pursuits. With a focus on going fast, FELT has supplied World Champions, Tour de France stage winners, Olympic Gold Medalists, and Ironman World Record Holders with world-leading, aerodynamically-optimized bikes guaranteed to perform. FELT Bicycles has been with Group Rossignol since 2017, a period during which the brand streamlined its product assortment, re-branded and focused its messaging on speed and performance and reconfigured a comprehensive dealer and distributor network to best serve the market and its target consumers.




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Bike Fit Calculator

BIKE SIZING

Getting the proper size bike is key to comfort, performance, and safety. The world's best bike, if the wrong size for you, won't make you a better rider.
Our bike sizing guide is meant to give some general direction as to the best size to fit you based on your height. This is just one variable in a very complex system between rider and bike so keep in mind that rider proportions, fitness levels, and other aspects particular to the individual cyclist has a big impact on how you'll feel and perform on your new bike. Our size guidelines are not a substitute for a professional bike fit. If you have size questions, please don't hesitate to visit your local qualified bike fitter or reach out to us.

ROAD PERFORMANCE, ENDURANCE, GRAVEL & ADVENTURE MODELS | AR, FR, VR, BREED, BROAM

43cm 47cm / 48cm 51cm 54cm 56cm 58cm 61cm

RIDER HEIGHT
CM / FT

144.7 -152.4 cm
4’9”-5’0”

152.4 -167.6 cm
5’0”-5’5”

167.6 -172.7 cm
5’5”-5’8”

172.7 -177.8 cm
5’8”-5’10”

177.8 -182.8 cm
5’10”-6’0”

182.8 -187.9 cm
6’0”-6’2”

187.9 -195.5 cm
6’2”-6’5”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

67.3 -71.2 cm
26.5”-28.0”

71.2 -74.9 cm
28"-29.5"

75.1 - 76.2 cm
29.6’’-30.0”

77.9 -82.0 cm
30.7”-32.3”

81.0 -85.0 cm
31.9”-33.5”

84.0 -87.1 cm
33.1”-34.3”

87.3 -91.1 cm
34.4”-35.9”

TRIATHLON & TT MODELS | DA, IA*, B

48cm 51cm 54cm 56cm 58cm

RIDER HEIGHT
CM / FT

152.4 -167.6 cm
5’0”-5’5”

167.6 -172.7 cm
5’5”-5’8”

172.7 -180.3 cm
5’8”-5’11”

180.3 -187.9 cm
5’11”-6’2”

187.9 -195.5 cm
6’2”-6’5”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

70.8 -74.4 cm
27.9”-29.3”

74.4 - 77.9 cm
29.3’’-30.07”

77.9 -83.0 cm
30.7”-32.7”

83.0 -85.8 cm
32.7”-33.8”

85.8 -88.9 cm
32.7”-35.0”

*For additional insight on choosing the best size and set-up for your DA and IA models, please download and use our TRI/TT fit calculator.

CYCLOCROSS MODELS | FX

47cm 50cm 53cm 55cm 57cm 60cm

RIDER HEIGHT
CM / FT

152.4 -167.6 cm
5’0”-5’5”

167.6 -172.7 cm
5’5”-5’8”

172.7 -177.8 cm
5’8”-5’10”

177.8 -182.8 cm
5’10”-6’0”

182.8 -187.9 cm
6’0”-6’2”

187.9 -195.5 cm
6’2”-6’5”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

71.2 -74.9 cm
28”-29.5”

75.1 - 76.2 cm
29.6’’-30.0”

77.9 -82.0 cm
30.7”-32.3”

81.0 -85.0 cm
31.9”-33.5”

84.0 -87.1 cm
33.1”-34.3

87.3 -91.1 cm
34.4”-35.9”

TRACK MODELS | TK-FRD

51cm (XXS-XS) 55cm (S-M) 58cm (L) 60cm (XL) 62cm (XXL)

RIDER HEIGHT
CM / FT

144.7-160 cm
4'9"-5'2"

167.6 -175.2 cm
5’5”-5’9”

175.2 -180.3 cm
5’9”-5’11”

180.3 -187.9 cm
5’11”-6’2”

188 cm -195 cm
6'3"-6’5”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

68-74cm
27.5"-29"

77.9 - 82.0 cm
30.7’’-32.3”

81.0 -85.0 cm
31.9”-33.5”

84.0 -87.1 cm
33.1”-34.3”

87.2 -89 cm
34.4”-36.0”

FITNESS | VERZA

47cm / 48cm 51cm 54cm 56cm 58cm 61cm

RIDER HEIGHT
CM / FT

152.4 -167.6 cm
5’0”-5’5”

167.6 -172.7 cm
5’5”-5’8

172.7 -177.8 cm
5’8”-5’10”

177.8 -182.8 cm
5’10”-6’0”

182.8 -187.9 cm
6’0”-6’2”

187.9 -195.5 cm
6’2”-6’5”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

71.2 -74.9 cm
28.0”-29.5”

75.1 - 76.2 cm
29.6’’-30.0”

77.9 -82.0 cm
30.7”-32.3”

81.0 -85.0 cm
31.9”-33.5”

84.0 -87.1 cm
33.1”-34.3”

87.3 -91.1 cm
34.4”-35.9”

MTB FULL-SUSPENSION | Edict, Decree, COMPULSION

16" 18" 20" 22"

RIDER HEIGHT
CM / FT

158.4 -170.1 cm
5’3”-5’7”

170.1 -177.8 cm
5’7”-5’10”

177.8 -185.4 cm
5’10”-6’1”

185.4 -193.0 cm
6’1”-6’4”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

74.4 - 77.9 cm
28.0’’-30.7”

77.9 -83.0 cm
30.7”-32.7”

83.0 -85.8 cm
32.7”-33.8”

85.8 -88.9 cm
33.8”-35.0”

MTB HARDTAIL | DOCTRINE, DISPATCH

14" 16" 18" 20" 22"

RIDER HEIGHT
CM / FT

152.4 -167.6 cm
5’1”-5’4”

162.5 -170.1 cm
5’4”-5’7”

170.1 -177.8 cm
5’7”-5’10”

177.8 -185.4 cm
5’10”-6’1”

185.4 -193.0 cm
6’1”-6’4”

RIDER INSEAM
CM / INCHES Measured from crotch to floor.

70.8 -74.4 cm
27.3”-28.3”

74.4 - 77.9 cm
28.3’’-30.7”

77.9 -83.0 cm
30.7”-32.7”

83.0 -85.8 cm
32.7”-33.8”

85.8 -88.9 cm
32.7”-35.0”

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